Hello! I am a Ph.D. candidate in Quantitative Marketing at the University of Texas at Dallas. My research uses empirical modeling to study how marketing actions, public policies, and regulations shape consumer behavior and firm outcomes, with applications in online experimentation, retail, health care, and food policy.

I am on the 2026–2027 academic job market. You can find my CV here.

Contact: kim@utdallas.edu

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Job Market Paper

• Correcting Consent Bias in Online A/B Tests with Randomized Cookie Banner Designs
  (solo author)

Publication

• Mass Shootings and Their Impact on Retail
  (with Khai Chiong and TI Kim)
  Marketing Science, 2025, 44(5): 985–994.

Working Papers (Google Scholar / SSRN)

• Got Chocolate Milk? The Spillover Effects of Flavored Milk Ban in Schools
  (with TI Kim and Dinesh Puranam)
  Invited revision, Journal of Marketing Research

• Does Advertising Matter to Emergency Patients? The Effect of Advertising on Hospital Choice, Travel Distances, and Mortality Rates
  (with TI Kim and TJ Yoon)